Btown

NEW GEAR

Btown is my love letter to bears, past present and future. Inspired by the bold, unapologetic spirit of vintage American Bear magazine, Btown celebrates everyone from thick, furry bears to cheeky cubs and everyone in between. Everyone is welcome at Btown. Come on in.

Will does bottoming t-shirt
Will
Evan does lumberjack t-shirt
Evan
Dougie does leather t-shirt
Dougie

Wear your Pride

Bold, brilliant designs that celebrate who you are, no matter the season.

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View fullsize Today: Bear events transform towns and cities worldwide. From packed beaches in Sitges to Reykjavík's northern lights, thousands of bears travel to come together and celebrate. 🐻 Behind each event are organisers working year-round to build c
View fullsize 1999: Gaydar launches, changing how bears connect online. Before apps like Scruff and Growlr, this dating website was where thick, hairy gay men could find each other. 🐻 While not specifically for bears, Gaydar established something important - dig
View fullsize 1995: Craig Byrnes creates the Bear Pride flag. From a box of crayons and a psychology project, he designed what would become a symbol of the bear community. 🐻 Those 7 earthy stripes and bold paw print spoke to something real - a way to show who we

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