About

For bears by bears
Who we are
We're the clothing brand for Bears, by Bears. Celebrating thick, hairy bodies - no apologies, just pride. Because every Bear deserves to look and feel good in their own fur.
What we do
We create spaces for Bears to connect and belong. We celebrate our community through art, stories, and events that bring us together. Making quality gear that actually fits— the way clothes should.
“I was fed up with cheap itchy tees, poor quality prints and a lack of choice. That’s why we’re building something different - a company that puts Bears first, with quality that lasts and designs that celebrate bear history and culture.”